When there are things you will only tell yourself
That's where I come in — your alter ego. A confidential advisor for CEOs who can't say it out loud.
What I Do (and What I Don’t)
I’m not a coach, not a consultant, and not a therapist.
I’m a confidential advisor for CEOs — the person founders call when they need clarity without filters, performance, or judgment.
Private, Off-the-Record Conversations
Confidential, candid, and judgment-free space to talk through anything—business or personal.
Lived Experience
You’re talking to someone who’s owned, built, lost, and rebuilt. I don’t speak from theory.
No Prescriptions
I don’t give you a 7-step framework. You bring the questions. I help you see what matters.
Who This Is For
Not everyone needs this kind of support. But for some CEOs, it's the one thing missing.
You’re Successful on the Surface
But inside, you’re carrying pressure that no one else sees—and it’s getting harder to hide.
You Don’t Have a Safe Place to Think Out Loud
Your team looks to you for answers. Investors expect certainty. You’re the one solving everyone else’s problems.
You Don’t Want to Waste Time
You’re not looking for mindset tricks or feel-good fluff. You just want clarity—and someone who understands how high the stakes really are.
How It Works
Straightforward. Private. No pressure.
1. We Meet Privately
Zoom. No recordings. Just you and me. Weekly or as needed.
2. You Talk. I Listen.
You unload whatever’s on your mind. I ask questions. I offer perspective. That’s it.
3. You Decide What’s Next
No long-term contracts. No agenda. You continue as long as it helps.
Business Growth is Hard Enough
Don’t Do It Alone
About Alter Ego Confidential
Alter Ego Confidential was founded by Harold Sosna, a seasoned entrepreneur with over 40 years of executive leadership experience. He built and scaled a multi-location healthcare business, navigated complex financial landscapes, and led multiple high-stakes turnarounds.
Today, Harold serves as a confidential sounding board for business owners facing pressure, complexity, and critical decisions. His specialty is helping leaders refocus on profitable, sustainable growth—without all the noise.
Available for Board Appointments
With over 40 years of executive and entrepreneurial leadership, I bring board-level insight shaped by real-world complexity — from founding and scaling multi-location businesses to navigating financial distress and leading high-stakes turnarounds.
I’m particularly drawn to boards seeking a voice grounded in founder empathy, operational discipline, and strategic decision-making under pressure.
▸ Open to advisory and fiduciary roles
▸ Focus: privately held, founder-led, or PE-backed businesses
▸ U.S. and Canada
📩 To inquire discreetly, email hjsosna@alteregoconfidential.com